SUBSTITUTE CLEANER WORDS FOR CUSS WORDS!

This weekend I attended a business marketing seminar near my home in Los Angeles. This seminar featured a lineup of relatively unknown up-and-coming thought leaders and experts who were there to share ideas as well as promote their products and services.
One of the speakers was a successful business woman who had a theater background from performing and directing on Broadway. She communicated to the audience in a powerful and lively style which had, in my opinion, one glaring weakness: the overuse of foul language.
I created the list below while I was taking notes at the seminar. In about 90 minutes, this speaker used the following assortment of cuss words in which I came up with cleaner alternatives:
(Cuss Words = Clean Words)
?!@#$%asshole?!@#$% = A-hole
?!@#$%fuck?!@#$% = fudge or the “F” bomb
?!@#$%give a shit?!@#$% = give a hoot or give a darn
?!@#$%fuck you?!@#$% = F.U.
?!@#$%fucking?!@#$% = freaking
?!@#$%bullshit?!@#$% = B.S.
?!@#$%damn?!@#$% = darn
?!@#$%son of a bitch?!@#$% = S.O.B.
?!@#$%crap?!@#$% = crud
?!@#$%motherfucker?!@#$% = mother or MFer
?!@#$%pissed off?!@#$% = P.O.ed
?!@#$%hell yes!@#$% = heck yes
?!@#$%bitch!@#$% = the “B” word or beeosh
The fact is that certain cuss words and phrases do create high-impact shock value in a person’s communication when used appropriately. But that value must be carefully weighed against the negative impact of poor taste and how much it offends a particular audience.
For example, as a regular listener to sports talk shows on the radio, I’m fully aware of how important it is for hosts of these shows to relate in the same language as their largely young male audiences. But at the same time, the FCC censors the use of certain words from being said on the radio to protect the general audience and younger audiences in particular.
As a smart communicator, you should strongly consider reducing or eliminating the regular use of offensive foul language in your conversations with general audiences. What you might gain in shock value from the use of profanity is most likely outweighed by the negative effects of poor taste. Be smart by saving your “bar language” for the local tavern. Use your cleaner language, for making more favorable impressions with the general public.
THE BOTTOM LINE
There is a time and place for everything and no truer words have ever been spoken when it comes to the overuse of foul language. The smarter course of action is to begin eliminating dirty words and phrases and substituting cleaner language with similar meanings in your everyday language. Like a sports talk show host, you will be able to retain the flavor of your message without the crudeness and offensiveness of distasteful foul language.








